Kenya is emerging as a prime destination for high-end hospitality, attracting significant investment from some of the world’s most prestigious hotel brands. Leading the charge, The Ritz-Carlton and JW Marriott have announced plans to establish luxury safari camps in the country’s renowned wildlife reserves, further cementing Kenya’s position as a top-tier tourism hotspot.
The Ritz-Carlton Maasai Mara Safari Camp
Scheduled to open in August 2025, The Ritz-Carlton Maasai Mara Safari Camp marks the brand’s debut in the African safari experience. Set on a secluded island along the Sand River near the Tanzanian border, the camp will offer an exclusive treetop retreat within the Maasai Mara National Reserve. The camp will feature 20 opulent tented suites with separate living areas, sunken lounges, infinity plunge pools, and indoor and outdoor showers.
Guests will have access to a range of luxury amenities, including multiple dining venues, a wine cellar, a stargazing deck, a spa, an outdoor gym, a swimming pool, and a photography studio. The camp will also provide bespoke game drives, offering unparalleled wildlife encounters in one of Africa’s most celebrated safari destinations.
JW Marriott Mount Kenya Rhino Reserve Safari Camp
Following closely, JW Marriott’s Mount Kenya Rhino Reserve Safari Camp is set to open in early 2026 within the Solio Game Reserve, a prime conservation area nestled between Mount Kenya and the Aberdare Mountains. The property will feature 20 luxury tents, including two-bedroom suites with private plunge pools, catering to travelers seeking an immersive nature retreat.
The camp will include a signature JW Garden, four dining experiences, a sky deck restaurant, a Spa by JW, a swimming pool, a fitness center, a horse barn, and a boutique. Guests can enjoy a range of activities, including horseback safaris, night game drives, guided nature walks, and quad biking. The reserve is also known for its rhino conservation efforts, allowing visitors a rare opportunity to engage with rhino rehabilitation initiatives.
Accor’s Expansion with MGallery Gem Forest Hotel Nairobi
Adding to Kenya’s luxury accommodation portfolio, Accor’s MGallery Collection recently unveiled the Gem Forest Hotel Nairobi, a five-star establishment on the outskirts of Karura Forest. Designed as a wellness retreat, the hotel provides a tranquil escape from the city with a luxury spa, an infinity pool, and four on-site restaurants and bars.
A highlight of the property is Troy, a vibrant rooftop venue offering panoramic views of Nairobi. The hotel’s proximity to cultural landmarks such as the Nairobi Gallery and the National Museum of Kenya enhances its appeal, while easy access to Nairobi National Park and nearby waterfalls underscores its integration of nature and relaxation.
A Surge in Hospitality Investments
Kenya’s hospitality sector is experiencing a surge in investments, reflecting growing confidence in the country’s tourism potential. According to the Hotel Chain Development Pipeline Africa report by W Hospitality Group, Kenya is expected to welcome 31 new hotels in 2025, adding over 4,200 rooms. This marks a substantial increase from the 25 new properties launched in 2023.
Recent notable openings include the JW Marriott Lodge in the Maasai Mara and Pan Pacific Hotels and Resorts’ serviced suites in Nairobi. The influx of global hotel brands signals a robust recovery for Kenya’s tourism industry, which continues to attract high-end travelers seeking exclusive and immersive experiences.
Tourism Growth Fuels Sector Expansion
The rapid expansion of Kenya’s hospitality industry coincides with a sharp rise in international tourist arrivals. Data from the Ministry of Tourism shows a 31.5% increase in visitors, climbing from 1.48 million in 2022 to 1.95 million in 2023. This growth is expected to further boost revenue generation, job creation, and economic development.
With continued government support and a proactive investment climate, Kenya is positioning itself as a premier global destination for luxury travel. The wave of new developments not only elevates the country’s tourism offerings but also reinforces its status as a key player in Africa’s high-end hospitality sector.